Mediline Enterprises Inc. began its journey in 2015, stepping into the medical equipment distribution market at a time when the industry was stagnant and innovation was sorely lacking. Many distributors were operating in the same manner they had for the past two decades, offering limited choices to customers with minimal brand awareness. The market was saturated with only a few brands, leaving healthcare providers with little room for choice and improvement.

Recognizing these significant gaps, particularly in the rehabilitation sector—encompassing physiotherapy, chiropractic, and massage clinics—Mediline Enterprises Inc. decided to challenge the status quo. The rehabilitation industry was underserved, with only a handful of brands available to clinics and a limited number of vendors dominating the market with inflated prices. Clinicians had little awareness of emerging brands, resulting in a repetitive cycle of purchasing the same products year after year.

This is where Physio Supplies Canada was born. Initially, our focus was solely on serving physiotherapy clinics. However, as we grew, so did our vision. Today, we proudly serve over 3,800 clinics across Canada, including chiropractors, massage clinics, acupuncture clinics, fitness gyms, and more. What started with just 50 different products has now expanded to over 1,000, ranging from $3 electrodes to $300 orthopedic supports, and from $35 small TENS units to $28,000 electromagnetic therapy units.